PointBlank Nutrition a Trailblazer with Cross-Channel Rewards!

November 8, 2011

Posted by Steve Deckert

• 

  This week's Sweet Tooth Customer Spotlight is Point Blank Nutrition. Point Blank Nutrition offers a variety of health & nutrition supplements, and has a great Youtube channel that offers product information, health tips and advice. Find them on Twitter @pointblanknutri.

  Point Blank first contacted us in May looking to increase their customer retention and long term profit for their website. After some discussion, Point Blank Nutrition decided that their online loyalty program must also span to their brick & mortar retail location, located in Carmel, Indiana.

  

  To solve this cross-channel loyalty problem, we used Sweet Tooth Instore (video on how Sweet Tooth Instore works here). Sweet Tooth Instore + Platinum created a seamless loyalty program across both Online and Offline channels. In fact, Point Blank Nutrition was one of the first few to be running Instore in the world!

  We helped Point Blank Nutrition with consulting and developing their loyalty program, which includes rewarding customers for signing up accounts, referring friends, Liking on Facebook and other customer interaction techniques.

  Their website looks great, feel free to check out their website, take a look around, and maybe even get some supplements for yourself!

  

  
  

  This post was posted in Sweet Tooth, Sweet Tooth Extension News

Sweet Tooth featured in Tech Spotlight

November 4, 2011

Posted by Steve Deckert

• Sweet Tooth was recently featured in the Waterloo Region Record last week in a Tech Spotlight Special. The special mentions several key innovators in the Waterloo Region, and discusses technology trends and strategies in some really well written articles.

  The article, titled "Sweet Tooth Offers Sweet Deal for Retailers" is on page 44 and features an interview with Mike Rossi who discusses Sweet Tooth's genesis, current state and long term strategies. The article opens with:

  The creative minds at WDCA have come up with a customer loyalty program that sweetens the deal for its clients like no other.

  We are really proud to be mentioned among the other great innovators, and would like to congratulate everyone on their success and thank The Record for taking the time to meet and photograph us.

  

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General, Sweet Tooth Extension News

Before the Conference:Sweet Tooth at Meet Magento UK - Downtown London

October 25, 2011

Posted by Steve Deckert

• Mike and Steve will be sending tweets, submitting vlogs and blogging as the conference goes on, talk with them @sweettooth .

  Here is their newest vlog, the day before the conference.

  
  

  This post was posted in Sweet Tooth

We Take The Pledge!

October 13, 2011

Posted by Steve Deckert

• Everyone here at Sweet Tooth is really excited about the new X.commerce platform! We see X.commerce as a great new way to deliver some truly helpful solutions to merchants and consumers. We are happy to take the X.commerce pledge!

  

  The X.commerce Pledge:

  We believe that merchants should harness technology, not the other way around. Technology solutions should be future-proof and meet their needs, not enslave them with confusion and costs.

  We believe that developers should have one place where they can plug in, get the latest and greatest tools they need to build killer apps and features, using proven code.

  We believe in helping all merchants and developers compete, save time, share ideas, grow, and frankly just make more money—faster.

  And we’re realists; we know we can’t do it alone. Things are changing constantly, new ideas and technologies crop up daily. The customer is in control. The notion of “build it and they will come” is dead. To win in the commerce game, we need to combine forces, roll up our sleeves, stay caffeinated, and shape the future of commerce.

  We pledge to make this happen in an open, transparent, and collaborative way. After all, isn’t that the way it should be?

  Join us. Opt in. Take a pledge to:

  • Actively participate in the X.commerce ecosystem by testing and building innovative commerce solutions;
  • Communicate regularly, thoughtfully, and honestly to the X.commerce community on what works, what inspires you, and what needs more (or less) attention;
  • Contribute to the ecosystem via ideas, technology, or solutions;
  • Think big, think about the customer. Think and ideate on a global and disruptive scale, while never losing sight of the needs of each customer.

  We are really excited to be a part of this bright, new platform!

  
  

  This post was posted in Sweet Tooth

Jay, Bill & Jared at Innovate X.Com!

October 11, 2011

Posted by Steve Deckert

• If you're attending the X.commerce Innovate Developer Conference , look for us for some free chocolate, tee shirts and other cool swag! We'll be updating everyone about what we're doing via Twitter: @sweettooth . Feel free to give us a follow and tweet us: we'll follow and tweet you back!

  Our CEO, Jay El-Kaake, will be a panelist at Innovate, speaking on commerce monetization, and will be more than happy to answer any questions you have.

  Our director of our Instore product, Bill Curtis ( @billcurtis_ ), will also be attending. He's leading development on this new, exciting product and is the guy to talk to about cross-channel customer loyalty.

  And of course our lead developer, Jared Tyler, will be in attendance as well. Jared is one of the original developers that helped create Sweet Tooth, so meet up with him for any questions or comments about Sweet Tooth. He also might be handing out chocolate bars...

  See you at innovate!

  Stay up to date with Sweet Tooth announcements here at our blog, and on our Twitter account.

  
  

  This post was posted in Sweet Tooth, General Announcements, General

New Sweet Tooth Instore Case Study!

October 5, 2011

Posted by Steve Deckert

• We recently launched a new, exciting product: Sweet Tooth Instore.

  Prior to launching this, we worked with several awesome clients of ours to develop and test Instore, and we'd like to formally thank every one of them for their awesome input, and great ideas!

  AltSmoke is one of those awesome customers. Altsmoke was one of the first retailers using Sweet Tooth Instore in their retail location, and owner Rob Winslow experienced some great results within the first month of using Instore.

  In one month:

  • 100 new customer accounts were created
  • 22.4% of these new customer accounts logged into AltSmoke.com within the month and continued the sign up
  • 53.1% of the new customer accounts repurchased within the month

  These are the hard statistics, but here's what we're most proud of:

  Rob Winslow: "The interface couldn't be simpler...We will definitely be using this application in our other stores when they open!"

  Check out the full case study here!

  
  

  This post was posted in Sweet Tooth, Sweet Tooth Extension News

Referrals Module v3.1.0.0!

October 5, 2011

Posted by Steve Deckert

• A new update to our referrals module was just released and includes some fixes as well as some great new features.

  We're now compatible with Magento 1.6 and 1.6.1 and Magento Enterprise Edition 1.11. If you're considering using our referrals module, we have some more awesome news for you: we've made our module easier to install than ever before.

  Along with improving the install process we've greatly improved the customer side interface by including referral links in the customer invitation email. We have also made the email customization process much easier for you, as a merchant.

  We've also included a new affiliate points status that will allow you to further automate your referral process. Now, if your customer refers their friend that makes a purchase, affiliate points are placed in pending status until the order is approved.

  We've also expanded the way you can reward customers for referring their friends with fixed point distributions. If you'd prefer to know exactly how many points your customers will earn rather than points being a percentage of the referral order, you now have this ability!

  Full Change Log Here.

  Check out our Referrals Module on Magento Connect Here.

  Questions? Comments? Feature requests? Contact us here!

  And don't forget to Follow Us On Twitter: @sweettooth to stay updated on all things Sweet Tooth!

  
  

  This post was posted in Sweet Tooth, Release Announcements, Referral/Affiliate Extension

Sweet Tooth Featured Partner: CollinsHarper

October 3, 2011

Posted by Mike

• As a Sweet Tooth Partner, CollinsHarper is as experienced and as competent as any Magento development firm we've come across. They deliver well-developed Magento projects, and also have many powerful extensions to meet the shipping and payment needs of many Magento merchants.

  We have worked with CollinsHarper on several Sweet Tooth and Magento projects, and they have always impressed. These projects have included complete Magento solutions as well as custom development centered around Sweet Tooth.

  Their modules are featured on Magento Connect so be sure to check them out! Also, don't hesitate to email them with any inquiries at ch@collinsharper.com. Amazing development firm and HIGHLY recommended!

  

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General

Mike and Steve Speakers at Meet Magento UK Conference!

September 28, 2011

Posted by Steve Deckert

• For those of you that didn't attend, Mike and Steve hosted a webinar on August 30th. The topic of the webinar was "Building Cross Channel Loyalty with Sweet Tooth", and the guys covered topics such as customer loyalty metrics and best practices, showed some great examples of customer loyalty programs, and discussed how Sweet Tooth and our new product Sweet Tooth Instore, play a critical role in all of it. Click here for a link to the recorded webinar.

  The webinar was so well received that Magento invited Mike and Steve to speak on the topic next month at Meet Magento UK. If you're attending, look for them at the 2:30pm time slot. The guys are really excited to be speaking at the conference, and will have a sponsored booth as well as well. Feel free to drop by, say Hi, and grab some free swag!

  We'll be tweeting live from the event, so feel free to follow us!

  
  

  This post was posted in Sweet Tooth, General Announcements, General, Sweet Tooth Extension News

New Birthday Points Video!

September 23, 2011

Posted by Steve Deckert

• Sweet Tooth can now reward your customers on their special day! Send your customers an email with some bonus birthday points that will make their day. In the video we show how to configure Magento so your customers record their birth dates, set up a birthday customer behaviour rule, and even give a secret tip for any Sweet Tooth Platinum users...

  Check out the quick 3 minute video below!

  Sweet Tooth Birthday Points Video

  
  

  This post was posted in Sweet Tooth, Tutorials & Tips