Sweet Tooth featured in Tech Spotlight

November 4, 2011

Posted by Steve Deckert

• Sweet Tooth was recently featured in the Waterloo Region Record last week in a Tech Spotlight Special. The special mentions several key innovators in the Waterloo Region, and discusses technology trends and strategies in some really well written articles.

  The article, titled "Sweet Tooth Offers Sweet Deal for Retailers" is on page 44 and features an interview with Mike Rossi who discusses Sweet Tooth's genesis, current state and long term strategies. The article opens with:

  The creative minds at WDCA have come up with a customer loyalty program that sweetens the deal for its clients like no other.

  We are really proud to be mentioned among the other great innovators, and would like to congratulate everyone on their success and thank The Record for taking the time to meet and photograph us.

  

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General, Sweet Tooth Extension News

Jay, Bill & Jared at Innovate X.Com!

October 11, 2011

Posted by Steve Deckert

• If you're attending the X.commerce Innovate Developer Conference , look for us for some free chocolate, tee shirts and other cool swag! We'll be updating everyone about what we're doing via Twitter: @sweettooth . Feel free to give us a follow and tweet us: we'll follow and tweet you back!

  Our CEO, Jay El-Kaake, will be a panelist at Innovate, speaking on commerce monetization, and will be more than happy to answer any questions you have.

  Our director of our Instore product, Bill Curtis ( @billcurtis_ ), will also be attending. He's leading development on this new, exciting product and is the guy to talk to about cross-channel customer loyalty.

  And of course our lead developer, Jared Tyler, will be in attendance as well. Jared is one of the original developers that helped create Sweet Tooth, so meet up with him for any questions or comments about Sweet Tooth. He also might be handing out chocolate bars...

  See you at innovate!

  Stay up to date with Sweet Tooth announcements here at our blog, and on our Twitter account.

  
  

  This post was posted in Sweet Tooth, General Announcements, General

Sweet Tooth Featured Partner: CollinsHarper

October 3, 2011

Posted by Mike

• As a Sweet Tooth Partner, CollinsHarper is as experienced and as competent as any Magento development firm we've come across. They deliver well-developed Magento projects, and also have many powerful extensions to meet the shipping and payment needs of many Magento merchants.

  We have worked with CollinsHarper on several Sweet Tooth and Magento projects, and they have always impressed. These projects have included complete Magento solutions as well as custom development centered around Sweet Tooth.

  Their modules are featured on Magento Connect so be sure to check them out! Also, don't hesitate to email them with any inquiries at ch@collinsharper.com. Amazing development firm and HIGHLY recommended!

  

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General

Mike and Steve Speakers at Meet Magento UK Conference!

September 28, 2011

Posted by Steve Deckert

• For those of you that didn't attend, Mike and Steve hosted a webinar on August 30th. The topic of the webinar was "Building Cross Channel Loyalty with Sweet Tooth", and the guys covered topics such as customer loyalty metrics and best practices, showed some great examples of customer loyalty programs, and discussed how Sweet Tooth and our new product Sweet Tooth Instore, play a critical role in all of it. Click here for a link to the recorded webinar.

  The webinar was so well received that Magento invited Mike and Steve to speak on the topic next month at Meet Magento UK. If you're attending, look for them at the 2:30pm time slot. The guys are really excited to be speaking at the conference, and will have a sponsored booth as well as well. Feel free to drop by, say Hi, and grab some free swag!

  We'll be tweeting live from the event, so feel free to follow us!

  
  

  This post was posted in Sweet Tooth, General Announcements, General, Sweet Tooth Extension News

Replay Our Free Webinar: Cross Channel Customer Loyalty

August 30, 2011

Posted by Steve Deckert

• On Tuesday August 30th, the Sweet Tooth team, along with Rich from Lyons Consulting Group, held a free webinar titled: "Building Cross Channel Customer Loyalty with Sweet Tooth". In the webinar, we discuss Lyons, customer loyalty metrics and best practices, show some great examples of customer loyalty programs, and discuss how Sweet Tooth, and our new product Sweet Tooth Instore, play a critical role in all of it.

  We highly recommend every ecommerce/click & brick retailer watch the video here.

  Topics covered include:

  • Lyons CG
  • eCommerce Strategy
  • Magento Powered Commerce
  • Net Promoter Score
  • Word of Mouth Marketing
  • Brand Promoters/Detractors
  • NPS & Your Bottom Line
  • Customer Loyalty
  • Types of Loyalty Campaigns
  • Brand-Specific vs Whitelabel Loyalty
  • Loyalty Best Practices
  • Agile Commerce
  • x.Commerce
  • Social Media
  • Persistent Shopping/Rewards
  • Sweet Tooth Online
  • Sweet Tooth Instore
  • POS System Integration

  A big thank you to everyone who attended the webinar, especially to those who had some great questions. See you at the next free webinar!

  
  

  
  

  This post was posted in Sweet Tooth, General Announcements, Tutorials & Tips

Sweet Tooth CEO, Jay, Speaks at Waterloo Tech Incubator

July 6, 2011

Posted by Mike

• Jay El-Kaake, CEO of Sweet Tooth, visited the VeloCity residence to chat with their group of student entrepreneurs. As a Waterloo-based eCommerce company, Sweet Tooth is a great example of what these students can achieve with the right combination of innovation, persistence, and guidance. The students at VeloCity have a wealth of resources available to them and we're excited to see the next big thing, or the next killer app launch from their residence!

  Read the full article here!

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General

Introducing Sweet Tooth Instore

June 27, 2011

Posted by Bill

• 

  At Sweet Tooth, our passion is enabling merchants to engage customers and boost sales through powerful customer loyalty programs. For almost two years now, Sweet Tooth has been behind the most effective customer loyalty programs online, and we're growing faster than ever.

  Building on this momentum, we're excited to announce Sweet Tooth Instore which will bring Sweet Tooth merchants the ability to offer points & rewards programs that will unite their physical retail locations with their eCommerce stores. By unifying rewards programs across multiple channels, merchants will capture and retain customers more effectively than ever before!

  What Sweet Tooth Instore has to offer:

  • Unify online and instore points campaigns
  • Convert instore shoppers into online customers
  • Gather contact information from all of your instore shoppers
  • Centralize management of campaigns across all store locations
  • Much, much more!

  We're very excited for Sweet Tooth Instore and the value it will bring to merchants. Sweet Tooth Instore will be launching in phases over the next few months, starting early July.

  Contact us about Sweet Tooth Instore today to find out more!

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements

eBay/PayPal Buys Magento; What does it mean for Sweet Tooth, Better Store Search and WDCA?

June 13, 2011

Posted by Jay El-Kaake

• Last week the remaining 51% of Magento was purchased by eBay (PayPal) which puts PayPal’s total ownership of Magento at 100%. This was done in a strategic attempt by PayPal to launch their x.Commerce platform.

  For us and our major partnership with Magento, it means that we will be able to play a more prominent role in the e-commerce on-line and off-line community. With Sweet Tooth at the top of Magento, the world’s largest e-commerce system with over 100,000 merchants, PayPal’s actions will enable Sweet Tooth to move towards being a world standard for e-commerce on-line and off-line rewards.

  PayPal is planning on stimulating Magento’s growth and development to improve it further and push it towards the world’s standard for e-commerce. PayPal is also planning on creating a completely multi-channel solution with their upcoming in-store payment solutions, which WDCA plans to follow completely.

  We congratulate Magento on their success, and I extend a personal congrats to Roy Rubin and Yoav Kutner on their sale of the company!

  
  

  This post was posted in Sweet Tooth, WDCA, Better Store Search, General Announcements, Other/General

"Improve Customer Loyalty - Increase Sales" - Sign up for the Webinar Today!

May 10, 2011

Posted by Mike

• Sweet Tooth and Magento will be hosting a webinar called "Improve Customer Loyalty - Increase Sales" on May 17th at 2pm EDT/11am PDT. It will be presented by Jay and Mike from the Sweet Tooth team and we'll be running through the essentials of customer loyalty for Magento stores.

  Sign up today - we'll be outlining techniques for:

  • Immediately encouraging customer spending using points and rewards
  • Building long-term customers through loyalty campaigns
  • Managing rewards campaigns from the Magento administrator panel

  Again, sign up today and we look forward to sharing the latest and greatest in customer loyalty with you!

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General, Tutorials & Tips

Sweet Tooth: Magento Platinum Industry Partners

May 2, 2011

Posted by Mike

• Sweet Tooth is happy to announce our new Platinum Partnership with Magento! Together we will bring merchants the most powerful, flexible, and customizable loyalty software in the world. We are working together to allow merchants the ability to offer unique and targeted loyalty programs to their customers in truly revolutionary ways.
  
  
  
  

  

  
  
  
  
  You will now be able to see Sweet Tooth as a featured extension on Magento Connect. We're really looking forward to further expanding the Sweet Tooth Community and enabling all Magento merchants to offer completely unique loyalty programs for their customers!

  
  

  This post was posted in Sweet Tooth, WDCA, General Announcements, General, Sweet Tooth Extension News