Every Friday we'll post the best five articles related to loyalty, customer experience, and eCommerce from that week. Have a suggestion? Contact us here!
1. Retailers Can't Ignore the Importance of Product Page Details
Comments from Young Lee of Backcountry.com (the #8 online retailer in the Internet Retailer's Top 500 Guide) give us clarity on what really matters to consumers, and how it relates to product pages:
“This is the key to the whole thing,” he said. “If you think about why people buy, there’s an emotional connection that occurs at that point when you touch a product.”
2. 10 Ways to Increase Sales in 2012 (infographic)
If you're an eCommerce retailer, you probably aren't even reading this sentence because you've already clicked. Increasing sales + infographic...what's not to like? (Take a note of suggestion #3)
3. The Golden Master List of Magento Performance Enhancements
Alright this one is for all the Magento people out there: it's a great article by Mark Shust (twitter @MarkShust), a well respected Magento ninja. It's a great cheat sheet of simple tweaks & configurations that you should probably use if you want to use your Magento installation to its fullest.
4. Content Gains in Importance Following a Google Change
I'm afraid to put the acronym SEO here because if you're like me, you're probably bored to death of SEO emails and posts. But it is extremely important to any etailer. Even more so if we can show you how Mitchell Lieberman of OneWayFurniture.com increased his conversion rate by 31%. Not so boring now...
5. The Psychology Behind Consumer Spend (infographic)
This is a great infographic by truaxis that delves into how consumers behave in response to discounts and sales. There is some great insight here: 40% of purchases in the US are impulse buys, of which 88% happen just because the item said it is on sale.
Thanks for reading, join us next Friday for another selection of the week's best articles. Thanks to everyone who submitted articles last week, topic and article suggestions can be submitted here!
